SINGAPORE, 01 AUG 2023 – ERA Realty Network Pte Ltd ("ERA") and Nanyang Polytechnic (NYP) launched a new co-certificate in digital marketing today.

 

As technology continues to shape the real estate industry, real estate agents are embracing virtual tours, AI, and proptech tools in their daily work. Recognising this trend, ERA has partnered with NYP to form a strategic alliance that empowers its agents with advanced digital marketing skills. This move aims to enhance their ability to value-add when helping clients market properties.

 

Developed by NYP, the customised training programme equips agents with the vital digital marketing skills to maintain a competitive edge in this rapidly evolving market. The training also bridges the gap between traditional practices and emerging digital trends, with the bite-sized modules allowing practitioners to put their skills acquired into practical use almost immediately.

 

“This collaboration is an important piece of the bigger puzzle we are putting together in fully embracing and adopting digital transformation,” said Marcus Chu, CEO of ERA Singapore, ERA Asia Pacific and APAC Realty. “Our agents will not only have access to cutting-edge proptech tools but will also acquire the know-how, to leverage them effectively, allowing them to deliver their best work.”

 

“Upskilling is critical in any industry. It is laudable how ERA is a positive agent of change for its 8,800 agents in Singapore. Real Estate is highly competitive, and the market environment is volatile.  Equipping agents with the right digital skills and access to technology will be crucial as homeowners and seekers increasingly go digital in their media and advertising consumption,” said Russell Chan, Principal & CEO of NYP.

 

Mindful of agents’ working hours, the two organisations have ensured that the classes are delivered via both face-to-face and online.

 

The Co-Certificate in Digital Marketing for Real Estate comprises four modules:

1. Event Branding and Social Media Marketing
2. Digital Video Production
3. AI for Business Communication
4. Sales Closing Techniques

 

The comprehensive curriculum will enable ERA agents to utilise digital platforms effectively, ultimately amplifying their ability to market and sell real estate properties in today's competitive market.

 

Plans are also underway to make the course available to the general public, mirroring ERA’s ethos of empowering individuals beyond their organisation to contribute to the industry's digitalisation efforts.

 

“We take great pride in equipping our agents with the necessary skills and tools to thrive in this digital age,” added Marcus. “This initiative resonates perfectly with our 2023 theme, 'Enrich Lives, Embrace Tech.' We are committed to equipping our realtors with the latest tech tools, enabling them to better serve and benefit consumers. The skills they acquire will also complement the use of ERA's Sales+ super app, elevating their efficiency in day-to-day operations.”