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Specialist centres
We have numerous specialist centres in collaboration with industry partners, providing a comprehensive range of services, including consultancy on technical solutions, training, and more.
![Beyond Reality Studio](/content/dam/nypcorp/sg/en/industry/our-capabilities/design---media/BeyondReality_Studio.jpg)
Beyond Reality Studio
Innovate with immersive reality and VR/AR simulations to create next-gen media productions instantly, using motion capture and editing tools like Unreal Engine.
![Centre of Excellence in Strategic Branding & Content Creation in collaboration with Mediacorp](/content/dam/nypcorp/sg/en/industry/our-capabilities/design---media/181024-IMG_3098.jpg)
Centre of Excellence in Strategic Branding & Content Creation in collaboration with Mediacorp
The Centre offers comprehensive, funded support in four key areas: Research, Consultancy, Training, and Projects (RCTP). Leveraging Mediacorp’s expertise in brand storytelling and audience engagement, it aims to empower businesses to elevate their branding, content creation, and marketing strategies.
Email Us Email Us![Games Resource Lab](/content/dam/nypcorp/sg/en/student/study-at-nyp/sdm/facilities/SDM Facilities_GDT Games Lab 01.jpg)
Games Resource Lab
Unleash your creativity and innovate with cutting-edge game engines like Unity and Unreal. Craft console games and exclusive PlayStation® experiences.
![Immersive Studio](/content/dam/nypcorp/sg/en/student/study-at-nyp/sdm/facilities/SDM Facilities_Immersive Studio.jpg)
Immersive Studio
Push the boundaries of visual storytelling. Apply technologies like motion capture cameras and green screen cycloramas.
![Media Hub & Studio](/content/dam/nypcorp/sg/en/industry/our-capabilities/interactive-media/specialist-centres/thumbnail-ip-interative-specialist-1.webp)
Media Hub & Studio
The Media Hub & Studio is a fully operational media centre that houses the latest media technologies. Through these facilities, the centre is capable of Video Production, Creative Services & Marketing and Print & Digital Media content generation. Students develop a holistic understanding of the business processes and of media production and are provided hands-on experience through the Teaching Enterprise Project (TEP) module. There are three stopovers during the TEP, namely Digital Content Production, Creative Services & Marketing and Print & Digital Media.
Find out more Find out more![Service Experience Design Collaborative Lab](/content/dam/nypcorp/sg/en/industry/our-capabilities/interactive-media/specialist-centres/sxdl.jpg)
Service Experience Design Collaborative Lab
A collaboration with OCBC to create better service experiences. We bring design and non-design experts together, to share knowledge and best practices.
Find out more Find out more![Software & Immersive Media Group (SIMG)](/content/dam/nypcorp/sg/en/industry/our-capabilities/interactive-media/specialist-centres/thumbnail-ip-interative-specialist-2.webp)
Software & Immersive Media Group (SIMG)
Provides industry services to support digital transformation in end-user organisations. Services include consultancy on technical solutions, customised development of software applications for both web and mobile deployment, and training on digital skills.