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Media Hub & Studio

 

The Media Hub & Studio is a fully operational media centre that houses the latest media technologies. Through these facilities, the centre is capable of video production, creative services & marketing and digital media content generation. Students develop a holistic understanding of the business processes and of media production and are provided hands-on experience through the Teaching Enterprise Project (TEP) learning unit. There are three stopovers during the TEP, namely Creative Services & Marketing, Digital Media Management and Video Production.

Our capabilities

Video Production

Conceptualise and produce engaging video content. We have collaborated with and produced video content for industry partners such as MTV Asia, Cartoon Network, MediaCorp and the Asian Academy Creative Awards.

Creative Services & Marketing

Production of promos and trailers for TV programmes, content acquisition, marketing, and promotions. We have collaborated with and produced content for the National Day Parade and MediaCorp’s President’s Challenge mega event.

Digital Media Management

Social media strategy and management, conceptualisation and production of short form content, lifestyle, news, opinions and features for social media platforms. We have collaborated with CNA938Live for their podcasts, and National Heritage Board & BCA Academy for their social media campaigns.

Our case studies

Step into the realm of cutting-edge advancements with the Media Hub & Studio. Our curated case studies unveil a tapestry of success stories, illustrating the transformative impact of our innovations across diverse industries.

 

Asian Academy Creative Awards Master Class

Asian Academy Creative Awards Master Class

Witness the prowess of our students as they take charge of the multi-camera virtual production for the prestigious Asian Academy Creative Awards Masterclass.

President's Challenge

President's Challenge

Our students have been trusted to produce social media content for the President’s Challenge and even got to do a collab post with the President himself!

National Day Parade

National Day Parade

Our diploma has been producing content for the National Day Parade for more than a decade. Our students have chronicled the NDP's journey through captivating behind-the-scenes videos, to producing short segments that were broadcasted live during the actual parade, to conceptualising and creating social media content for the #DoingGood campaign.

Collaboration opportunities

Learners undergo a 21-week practice-oriented Teaching Enterprise Project (TEP). During their attachment, learners are assigned various roles through 3 stopovers in Video Production, Creative Services & Marketing and Digital Media Management. Competencies gained through working on real-life projects include:

1. Technical skills:

Learners develop skills in digital content production, audience research and marketing, and digital media management. Learners gain hands-on experience with industry-standard filming equipment and content creation software.

2. Resource management:

Learners, through the guidance of their supervisors, undertake real-life industry projects from start to the end, and acquire essential project management skills to deliver on target, on time and within budget.

3. Communication skills:

These include professionalism, leadership & teamwork, communication skills, presentation skills, and critical thinking.

 

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