The Omni-Channel Retail Centre (OCRC) comprises an online lifestyle store (D’Studio), an AI-enabled unmanned convenience store and an e-commerce specialist lab. The centre also assists companies from diverse industries to embark on their digital journey through a suite of services, including building online stores, branding, crafting social media strategy, social commerce, and more.

OCRC equips learners with key skills relevant to the needs of e-commerce and the retail industry. In addition to operating different business models (from brick-and-mortar stores to online platforms), learners work on projects to improve customer engagement via social media marketing and live streaming for various partners - such as Shopline, Tott, and Nanyang Optical.

Our capabilities

Among OCRC's industry partners are Cheers, Tott, Nanyang Optical, among many other prominent retail brands. Through its various industry collaborations, OCRC has helped its partners in creating stronger brand awareness and  presence among its target consumers.

Learning experience

This is a 12-week practice-oriented attachment. During their attachment, learners are assigned various roles to enable the attainment of learning outcomes. Competencies are gained through the conduct of the project assigned, including:  

1. Management of online & offline platforms

Learners manage online and offline store operations, merchandising, promotions and events.

2. Digital skills

Learners perform data and video analytics to measure the success of retail operations.

3. Data analytics

These include professionalism, leadership & teamwork, communication skills, presentation skills, and critical thinking to attain business research objectives.

4. Research methodologies

Learners conduct brand research and create and curate online content.