PWM-Retail: Service Challenges (SF-Associate)

PWM-Retail: Service Challenges (SF-Associate)

About this course

Course objectives

At the end of this course, learners will be able to: -Understand the changes in customer journey, driven by technological advancements

-Recognise the changing customer profiles

-Recognise what constitute service challenges

-Overcome service challenges to enhance the customer experience

Course description

As technology continues to evolve, it brings about many challenges in the

service environment. Customers have access to more information than ever

before, and their expectations are constantly changing. They expect quick

and seamless service, regardless of the channel they use to interact with a

business. To meet these expectations, businesses must constantly adapt to

changing customer behaviour and preferences.

Businesses that address these challenges head-on can differentiate

themselves from their competitors and build strong customer loyalty.

Hence it is important for staff to understand the importance of addressing

these service challenges with the aim to deliver great customer experience.

Target audiences

Retail Associates / Executives