Manage Digital Marketing and Store Performance (Alibaba Managerial Elite Program 2/3)
About this course
Course objectives
This programme will be conducted in English or Mandarin.SIRS in partnership with Alibaba Business School, the official training arm of Alibaba Group, offers comprehensive and systematic training programmes to meet a full spectrum of learning needs of government groups, entrepreneurs, SMEs, startups, e-commerce practitioners and students.The Managerial Elite programme aims to develop Digital Professionals with core competency in the area of data analytics, enabling them to operate and strategise their business operations effectively. The knowledge and skills imparted will enable Digital Professionals to devise content marketing strategy and design retargeting promotion to achieve breakthrough in their existing online business and stand out from the industry competition.Upon completion of the programme, participants will receive a certificate jointly awarded by Alibaba Business School and Singapore Institute of Retail Studies.这课程将由淘宝大学认证讲师以中文或英文授课!阿里巴巴商学院和新加坡南洋理工学院旗下新加坡零售管理学院合作，为新加坡企业带来一系列攸关电子商务实际操作与技能栽培课程，协助企业拓展核心能力并成功运用电子商务拓展营销与业务。大数据的运用趋势已转化了企业经营的模式。精准的运用大数据分析已是企业超越竞争对手的关键因素。管理层提升班将帮助电商经营者避开盲目店铺操盘行为。赋能经理人管理团队运营，推广，视觉营销和做跨境物流规划和运作，让网店销售迅速增长。带领电商管理者转化与激活数据分析区块，实践有效的运营网店与跨境电商管理。学员将会学习如何运用内容营销策略与设计推广战略突破电商业绩，掌握店铺运营的数据化管理技。完成课程后的学员将获得由阿里巴巴商学院和新加坡零售管理学院所颁发的毕业证书。Who Should AttendThis programme is suitable for Digital Professionals, Online Business Owners, E-Commerce Managers, and Digital Marketers.
Course description
OutlineChina Digital Commerce Scenario and Cross Border TradeThe new economy of digital commerce cross borderInternational trade and cross border trade foundation conceptLogistics, custom clearance, taxationAli ecosystem way of importing overseas productsDigital Online OperationBig data analysis and target persona, setting objectives and market forecastProduct category planning and growth strategyGrowing stages of online store objectives setting, developing phases of promotion and campaign rhythm and SOP value chain buildingStore ActivitiesAnalytical approach of 7 steps for promotion/campaign activities and content developmentManage (monitor and control) store online activities for store rating improvementKPI of running the stores and staffVisual MarketingOne-click visual improves sales conversion rateWhat is good visual? Holistic visual marketing deep divePersonal, product category visual positioning and analysisHow to design a stunning visual artworkStyle and framework, scenario building, text and colour applicationShort Video MarketingDigital marketing new trend – short video marketingCase studies, video marketing trend and applicationVideo production step 1: Script writing (brand video identity, product image, activities style and presentation)Digital analytic way of copy-writing and creatives production for holistic campaign designFrom zero to one, completing video production and broadcast3 steps of video production: Pre-shot preparation, photo shoot techniques, post-shoot editVideo broadcast, rules and methods课程内容中国电商背景 & 跨境电商新实体经济下的跨境电商大背景一般贸易和跨境电商基础概念物流通关纳税实务阿里生态体系内进口商品进入方式精细化运营通过目标分析及数据分析，预判市场制定产品规划方向根据店铺不同阶段不同目标，运用运营节奏变 化，实现运营价值最大化店铺活动通过剖析活动策划七部曲来确定活动节奏及内容指导学员根据自己店铺活动来进行监控了解活动效果的评估方法视觉营销好视觉提高店铺销售转化率什么才是好视觉：视觉营销的全方位解析因人而异，人群和品类的视觉定位分析如何做好一张视觉吸引人的图像设计板式及构图，背景的烘托，字体及色彩的应用短视频营销互联网营销新趋势——短视频营销案例解析，视频营销的趋势与作用视频营销第一步，脚本策划（品牌视频、产品视频、活动视频如何通过文案策划及广告创意来打造视频整体创意结构从0到1，完成视频拍摄和发布视频制作三部曲：拍摄前准备工作、拍摄中技巧、拍摄后的视频编辑视频发布，你必须知道的规则和方法Duration5 days (40 hours)课程时间5天 (40小时)