Generate Leads for Free & Maximise Your Sales Conversions [Classroom Facilitated, Asynchronous E-Learning]
About this course
Course objectives
At the end of this course, learner will be able to:
1) Utilise Key Owned Media Channels optimally through understanding their respective roles and value in the Customer Acquisition Strategy
2) Drive quality organic Customer Acquisition by developing an effective Owned Media Funnel Strategy
3) Determine the right SEO-driven Content Strategy from Data insights and understanding SEO concepts.
4) Develop Content that improves the rate of Engagement by applying Audience and Media Segmentation with Data insights.
5) Improve the rate of Sales Conversions through applying a User Journey that effectively guides an enhanced User Experience.
Course description
In this day and age of a highly aggressive, cluttered and noisy environment of people being battered with messages and opportunities to buy, buy, buy every which way we turn and wherever we are, businesses face a heavily intense level of competition on top of almost non-existent barriers of entry for more new businesses.
So how is it possible for your business to not only survive but even exert strong competitive sustainability?
Whether you are an established business or looking to start a business, regardless of size, the media and channels you own are some of the most powerful resources and critical assets that you can leverage to attain significant and sustainable results. But it is also one that is quite often (wrongly) overlooked and neglected.
Website, Email, Social Media Pages – these are the basics that most businesses would already have, and have a good level of control over. But many are still far from properly leveraging the tremendous returns that Owned Media can generate!
In this workshop, you will learn how to develop your Owned Media Funnel Strategy that will drive not just Free but Good Quality Leads continually, and which will have even higher propensities to Convert into Sales!
While paid advertising is a vital part of a wholistic Marketing Strategy that is still needed to give the organic efforts of your Owned Media a good rev - an organically-generated business presence is still, by far and large, superseding paid advertising in people’s willingness to engage and trust Brands.
Both your Digital Growth Marketing skills and your Business will benefit tremendously from ramping up the strength of your Owned Media – driving greater Traffic, capturing more and better Quality Leads, reducing cart abandonment, and ultimately greater cost efficiency in generating Sales and better ROI.
Target audiences
Business Owners, eCommerce Executives/Managers, Entrepreneurs