Digital Marketing Analytics
About this course
Course objectives
In order to stay ahead of the competition and take advantage of online opportunities, businesses in the digital era are continuously changing the way they plan, measure, and execute their digital marketing efforts. Participants will discover how the development of digital marketing analytics has fundamentally transformed consumer interactions and marketing tactics.
Course description
Upon successful completion of this course, participants will be able to understand the changing digital marketing landscape, learn and apply their knowledge and skills in data analytics.