Build Creative Winning Business Strategies
About this course
Course objectives
Learners will be able to:• Validate the Problem and its causes for the Customer Segments by relevant empathy interview techniques to identify the pain points for which solutions are sought.• Develop creative solutions, with the possibilities of trans-disciplinary, which create values for the Customer Segments.• Develop winning strategies in operations, marketing, and finances of the business through experiments.
Course description
In the current disruptive economy, learners are required to think critically at work, whether as a start-up entrepreneur or a corporate employee. Learners who have decided to be start-up entrepreneurs have to bear the financial risk in setting their businesses. Building creative winning strategies could minimise such risk and improve business viabilities in the competitive environment,Existing businesses are facing enormous competitions which require them to maintain their resilience by constantly innovating and moving ahead with winning strategies to meet the needs of their existing and new customers.In this module, learners develop these entrepreneurial qualities by fostering the attitudes of self-confidence and creativity.Learners also acquire problem-solving skills by applying the Lean Business Model Canvas methodology on a problem-driven project, through which they improve their collaboration with team members of different disciplines to develop winning business strategies.