Event Branding and Social Media Marketing

Event Branding and Social Media Marketing

About this course

Course objectives

This module provide participants with the skills and knowledge to develop an event branding campaign with a focus on using social media platforms to maximize attention based on the event planning process and the 5Cs of the social media strategy.

Course description

Learn the skills and knowledge to develop an event branding campaign using social media platforms to maximise reach based on the five "C"s of social media strategy: Categorise, Converse, Contribute, Connect and Convert.

Join us in this fun and interactive 1-day course which provides a realistic hands-on session to jumpstart your social media marketing journey for your event!

Trainer Profile

Simon Tan, Adjunct Lecturer

Prior to lecturing at NYP, Simon is a seasoned marketing professional with over of 10 years’ experience spanning across the media, events and healthcare sector. Experienced in business development, identifying and developing new business opportunities to maximise revenue.

Simon has proven capability in developing and executing customised marketing plans across traditional and digital media platforms to meet and exceed sales targets. Possess excellent interpersonal and organizational skills proven critical in building close and long-term business relationships with clients.