Business Storytelling to Connect with Your Online Target Audience
About this course
Course objectives
At the end of this workshop, learners will be able to:
Understand the difference between marketing and business storytelling
Apply the key principles of storytelling to effectively connect and engage with target audience.
Create a compelling business story by using the framework and applying the principles of persuasive communications.
Course description
In today’s crowded, competitive marketplace, you need to find a way to stand out, be noticed and remembered. Through this workshop, learners will acquire the important skill on how to craft and tell a good business story. Get equipped with the knowledge and framework to create stories that will help you connect with your audience online. There will be opportunities to practise the art of storytelling using the right tools while leveraging on your personal experience.