Business Storytelling to Connect with Your Online Target Audience
About this course
Course objectives
At the end of this workshop, learners will be able to:
Understand the difference between marketing and business storytelling
Apply the key principles of storytelling to effectively connect and engage with target audience.
Create a compelling business story by using the framework and applying the principles of persuasive communications.
Course description
In today’s crowded, competitive marketplace, you need to find a way to stand out, be noticed and remembered. Through this workshop, learners will acquire the important skill on how to craft and tell a good business story. Get equipped with the knowledge and framework to create stories that will help you connect with your audience online. There will be opportunities to practise the art of storytelling using the right tools while leveraging on your personal experience.
Trainer Profile
Izrina JOHRI, Lecturer
Izrina JOHRI is a dedicated Lecturer at Nanyang Polytechnic, specializing in the School of Business Management. With a strong commitment to education and a passion for teaching, Izrina brings a wealth of knowledge and experience to the classroom. Izrina's expertise in business management and their engaging teaching style make them a valuable asset to the institution. Izrina has also been involved in various projects and initiatives within the department, contributing to the development of innovative teaching methods and curriculum design. For example, Izrina has been part of the team that developed level 2 e-learning contents, which have been well-received by students and have led to incremental improvements in various indicators such as overall module experience, curriculum implementation, and lecturer performance. Izrina's dedication to teaching is reflected in the positive feedback received from students and colleagues. The efforts put into developing engaging and effective teaching materials have paid off, with students becoming more comfortable with the flipped learning approach and taking more ownership of their learning