Drive Conversions & Optimise Returns with Social & Influencer Marketing
About this course
Course objectives
This programme provides the knowledge and abilities to: - Define the brand’s social and influencer marketing goals - Adapt a step-by-step plan to develop the brand’s content for integrated social media - Create a content calendar for key social media platforms - Plan and produce creative assets that align with the brand’s social and influencer marketing goals
Course description
This course provides organisations’ marketing and implementor teams with hands-on practice to execute the organisation’s social and influencer marketing plans, through the creation of a step-by-step plan for integrated social media content, a content calendar, and creation of the different types of content (video, image, copy, captions) on the major social media platforms of today.
Target audiences
Marketing and digital marketing executives Aspiring content creators Micro-Entrepreneurs