Social Media Marketing (SF - Manager) [Synchronous E-learning]
About this course
Course objectives
At the end of the module, learners will be able to:
- Evaluate usage of social media and its potential impact on the organisation
- Evaluate potential and suitability of social media marketing opportunities
- Determine the feasibility of using different types of social media platforms
- Establish social media marketing objectives
- Develop plans for social marketing campaign
- Monitor outcome of social media marketing to review effectiveness
Course description
In this module, participants will learn the factors to evaluate potential, suitable and feasible social media marketing opportunities.
They will learn about the mindset and thought process in seeking new ways of utilising social media channels, and monitor the effectiveness of social media marketing to the organization.
Participants will be able to draw up a social media marketing strategy best suited to the objectives of the organization to outreach to new consumers and to continually engage current customers.
Target audiences
Retail Managers