Hawker Business Fundamentals
About this course
Course objectives
TGS-2023035871 (Non-WSQ)This 2-day module aims to provide aspiring hawkers with fundamental entrepreneurship skills to start up and maintain a hawker business.In this module, participants will learn how to set price for their products to maximize revenue and create unique selling points for their products to fulfill the needs and wants of prospective customers. Participants will also be introduced to digital marketing on various digital platforms, and be guided to craft their business plan from the ideas generated in class.At the end of this module, participants will be able to:
- Use basic financial concepts; Revenues, Expenses, Profits & Loss to set prices of food items for revenue maximisation
- Define the Unique Selling Point (USP) of food items
- Identify prospective customer profiles in order to cater to their tastes and needs
- Learn how to build loyalty and retain customers for long-term sustainability, acquire new customers through both traditional and digital platforms
- Use essential digital Apps for e-Payments and marketing efforts, through practical hands-on session
- Understand government funding schemes for hawkers
- Write a simple Business Plan.
Course description
There is more to running a Hawker stall than just cooking good food. To be a successful Hawkerprenuer requires a strong business sense. This programme aims to equip Hawker wannabes with the basic knowledge on how to start up and run a Hawker business profitably.
Target audiences
Anyone keen to improve their baking/culinary skills