Digitalisation for Retail: Skillsfuture for Digital Workplace 2.0 [Classroom Facilitated]
About this course
Course objectives
At the end of the course, learners will be able to:- Understand the changes to consumers post pandemic- Identify new ways to engage customers- Appreciate new digital engagement tools- Recognise how retail trends impact the industry- Understand cybersecurity and cyber threats
Course description
The rapid pace of change in the retail sector has had a profound impact on businesses worldwide. While the demand for physical stores, where businesses can directly engage with customers, remains relevant, it is essential not to underestimate the growth and emerging norms of digital commerce. The upheaval brought about by the Covid-19 pandemic has significantly accelerated the adoption of digital commerce, reshaping consumer shopping behaviours and how businesses interact with their customers. It is imperative for businesses to acknowledge these evolving shopping norms and consider how best to integrate these changes into their business models.This course offers learners insights into the latest digital trends, technologies, and tools that the retail industry has embraced to connect with and cater to the preferences of new-digital shoppers. Participants will gain valuable knowledge on how to leverage these technologies to propel business growth.