Redefining Product, Brand and Marketing (CEO Programme 3/3)
About this course
Course objectives
This programme will be conducted in Mandarin.Join us on our New Retail expedition! Alibaba’s certified trainers will guide you to understand latest trends and developments in internet and e-commerce, analyse New Retail, Big Data, New Marketing, Cross-border and transcend Digital Thought Leadership with new retail strategy, operation and branding. Besides a rare opportunity to visit and network at Alibaba HQ, you will also get to experience facial recognition payment and augmented reality shopping guide in Alibaba’s New Retail Shopping Mall.You are only a trip away to gain useful takeaways for immediate business applications to reinvent your retail for success! Over 400 individuals have benefited from the programme. Each run is limited to 40 pax only and confirmation is upon successful payment. Upon completion of the programme, participants will receive a highly valued Alibaba University graduate certificate jointly awarded by Alibaba Business School and Singapore Institute of Retail Studies.这课程将由淘宝大学认证讲师以中文授课!由阿里巴巴商学院主办，SIRS 邀请您参加我们的考察之旅，体验新零售和吸取新知识。阿里巴巴认证讲师将以中文为您解读新零售、大数据、新营销、跨境等电商新思维。您将了解互联网与电商最新发展趋势，以及如何从战略、运营与品牌三个角度，提升您对互联网时代的商业运营思维。您将亲临阿里巴巴新零售地点体验黑科技产品如刷脸付费、AR导购等。您还有难得的机会拜访阿里巴巴总部与阿里巴巴高管团队零距离接触，深入了解最新平台国际业务动态。千万不要错过这一个难得的机会，重塑您的零售业务，取得成功！该课程已有超过400人获益。每一次的考察之旅只限40位成功付款的学员参加。完成课程后的学员将获得由阿里巴巴商学院和新加坡零售管理学员所颁发的阿里巴巴大学毕业证书HighlightsLearn from Alibaba’s top practitionersNetworking at Alibaba HQGuided tour in Hema FreshExperience ‘Black Technology’ in Alimall亮点课程将由阿里巴巴证讲师以中文授课探访阿里巴巴总部与阿里巴巴业务平台“小二”零距离接触体验新零售“盒马鲜生”探店“亲橙里”及体验黑科技产品ItineraryDay 1
Depart Singapore to Hangzhou, ChinaCheck in HotelDay 2
The Alibaba World Economy and The New RetailSite visit to Alibaba Global HQ: Alibaba West Stream Campus & “Facial Recognition Payment” Future Retail MallAlibaba Big Data Global Transaction Console: Panoramic view of Alibaba global business strategy and data analytic real-time transactionsAlibaba Group Organisation and Culture: Alibaba corporate culture and value, organisation development and evolvementSite visit to Alimall and Hema FreshMeals provided: Breakfast/Lunch/DinnerDay 3
Digital Commerce Law of Survival - Thought Leadership BreakthroughChina digital commerce milestones and its rapidly developing pathwayInternet transformation 4.0: from digital commerce to sharing economyUnderstand digital commerce eco-system and its strategy formulationAnalyse future trends (New Retail, Big Data, Cross-border, New Marketing)Meals provided: Breakfast/Lunch/DinnerDay 4
Digital Commerce Branding and PlanningUnderstand what Digital Precision Marketing is and how it differs from traditional brandingDeep dive international brand success and bottleneck in China marketChina’s 400 million-strong middle class and consumer trend3 steps to leadership branding in ChinaMeals provided: Breakfast/Lunch/DinnerDay 5
Digital Commerce Way of Running BusinessUnderstand the value chain of digital commerce way of running businessThought leadership in digital commerce which includes re-construction of organisation and identify roles & responsibilitiesLearn to build digital commerce operations and overall framework through digital commerce SOP & techniquesMeals provided: Breakfast/LunchDay 6
Depart Hangzhou, China to SingaporeMeals provided: Breakfast日程第一天
从新加坡飞往杭州，中国入住酒店第二天
阿里巴巴经济体与新零售体验参观阿里巴巴集团全球总部：阿里巴巴西溪园区&“人脸识别支付”未来店《阿里巴巴数据大屏》：阿里巴巴全球业务布局与数据详解《阿里巴巴集团组织和文化》：阿里巴巴集团企业文化和价值观、组织发展体系等等《新零售模式》亲橙里(Alimall)与盒马鲜生走访提供餐食：早/午/晚餐第三天
电子商务生存法则-思维决定出路中国电子商务的发展历程及电商快速发展的路径互联网蜕变：从线上网店到共享经济电子商务生态解读及互联网的战略布局电子商务未来趋势解读（新零售、大数据、跨境、新营销提供餐食：早/午/晚餐第四天
互联网品牌规划了解什么是互联网品牌玩法，以及与传统品牌打造的区别分析外国品牌在中国经营现状与在中国面临瓶颈的原因中国消费者现状分析与趋势解读如何三步在中国打造互联网品牌提供餐食: 早/午/晚餐第五天
互联网商业运营什么是互联网商业运营；电商运营特点线上运营的思路，包含了解电商团队搭建、角色定位与分工等线上运营的实操步聚与技巧，学习如何搭建自己企业的电商运营的整体框架提供餐食：早/午餐第六天
从杭州，中国往回新加坡提供餐食：早餐