Digital Entrepreneurship in the Era of Cross-border e-Commerce: Mastering Selling Strategies on Amazon.com [Classroom Facilitated]
About this course
Course objectives
This course provides the knowledge and abilities to:• Understand the US market trends and explore global selling on Amazon.com.• Identify the legal and regulatory requirements for selling internationally and ensure compliance.• Identify the critical steps to source and select products, calculate ROI, and set pricing for selling on Amazon.com.• Develop a comprehensive global selling strategy considering market research, localisation, and international shipping.• Develop an omnichannel plan to integrate Amazon.com with other sales channels to reach wider audience and drive business growth.
Course description
This exclusive program, co-developed with Amazon, is designed to help new global e-commerce sellers get started on Amazon.com and understand the ins and outs of selling to the US market. Through hands-on activities, discussion and sharing sessions, participants will understand global selling on Amazon.com, including product listing optimization, product sourcing, profit margin and ROI calculation, brand registry and trademarking, and fulfilment options. Additionally, participants will learn about best practices for managing their Amazon.com seller account and navigating the rules and policies.By the end of this programme, learners will have the knowledge and skills needed to successfully sell on Amazon.com and grow their business with direct support from Amazon success team.