Digital Marketing to Drive Business Growth and ROI [Classroom Facilitated, Asynchronous E-Learning]
About this course
Course objectives
At the end of this course, learners will be able to:
1. Develop Marketing Strategies that are aligned to Critical Success Factors.
2. Identify and segment Audiences relevant and valuable to the business goals.
3. Use the Funnel Strategy to identify appropriate Marketing activities that drive better leads, conversions and ultimately ROI.
4. Identify the appropriate Performance Measurements to track and analyse Marketing activities, and determine gaps and opportunities for further and continual optimization of activities.
Course description
Digital Marketing is the one resource that no business can afford to dispense with – this is your business’ core and foundational ability to connect with prospects and customers, drive competitiveness and continually optimise sales and ROI to ensure your business sustainability and growth.
You will learn how to develop your Digital Marketing Strategy through a deep understanding of People, utilising the right Media & Channels, creating Content that is valued, and the use of Marketing Analytics to continually optimize your Campaigns to maximise return on investment (ROI).
Your business will benefit from acquiring the ability to utilise Digital Marketing to bridge all organisational efforts into a clear and strongly focused goal and help develop your Business into a highly competitive Brand that drives exponential Business Growth, and being able to adapt with agility to the changing forces of technology.