Master Google Ads to Turbo Charge Leads and Sales [Classroom Facilitated, Asynchronous E-Learning]
About this course
Course objectives
At the end of this course, learner will be able to:
1) Set up a Google Ads Account that supports efficient and effective development and management of Google Ad Campaigns by understanding the various key features and functions of the platform.
2) Create effective Search and Display Ad Campaigns through incorporating the various key ad features that optimize Google ranking
3) Develop and run Google Remarketing Campaigns that improve Leads and Sales Con-versions
4) Acquire better quality Leads and in turn Sales Conversions by applying targeting tech-niques
5) Optimise Ad Campaign ROI through insights from applying Campaign and Competitive Analysis
6) Prepare learners for taking 2 Google Certification exams - Google Ads Search Certifi-cation and Google Ads Display Certification.
Course description
There are various ways of getting attention for your business. But if you are serious about building your business – regardless of whether you are an individual starting out on an exploratory level, a home-based business, an entrepreneur with big dreams, a SME looking to sustain and/or expand – you cannot do without having an online presence.
In this Masterclass, you will be taken on a step-by-step journey on how to utilise Paid Google Search and Display Advertising to maximise your Sales:
1) understanding how Google Ads (previously known as Google Adwords) work
2) how to create Search (SEM – Paid Search) and Display (Paid Advertising) Ads from scratch
3) how to track and measure Ad Performance, and to finetune towards continual Optimisation of ROI
The workshop is highly hands-on where participants will learn how to develop, run and manage Google Ad campaigns based on the PPC (pay-per-click) structure such as to optimise not just the volume of Traffic but the quality of Leads that in turn lead to better Sales Conversions.
Businesses will benefit tremendously from not just being able to drive Sales, but decrease the cost of revenue generation through optimisation of the Marketing ROI. Additionally, a well-implemented Paid Advertising Strategy will also enhance the effectiveness of Organic efforts, and support online presence and visibility towards building the Business Brand Equity and hence Business Competitive Sustainability.
And if you are aiming to become a Google Ad specialist – be it as a Career Switcher, or to up your game for your Business or in your current Digital Marketing role, this Masterclass also prepares you for 2 of the most sought-after Google certifications: Google Ads Search Certification and Google Ads Display Certification.