GA4 With Google Tag Manager (GTM) [Classroom Facilitated, Asynchronous E-Learning]
About this course
Course objectives
At the end of this course, learner will be able to:
1) Set up and structure a web property using GA4’s reporting tools and features.
2) Identify the correct and relevant data and reports needed by understanding the purpose of the different tools and features of GA4
3) Generate relevant insights from data and reports from understanding the deriva-tive value of the data captured in GA4
4) Optimise Website Performance through applying insights on user activities and journey to finetune website set-up
5) Optimise Campaign Performance through understanding the user behaviour and journey that reflects related gaps and opportunities
6) Prepare to take the Google Analytics Certification assessment by understanding how GA4 works, knowing the purpose and function of its tools and features, and having the skills to generate data and reports.
Course description
Analytics is the super critical link between data and insights, which when applied effectively is an extremely powerful resource for driving Competitive success, Marketing and Business ROIs.
Google has announced that it will sunset Universal Analytics (UA) in 2023 – which is the Google analytics platform that many use currently. This will be replaced with Google Analytics 4 (GA4) – and UA and UA 360 will stop processing new website data on 01 July and 01 October 2023 respectively.
GA4 was actually launched in 2020, and already came with big promises of providing predictive insights, deeper integration with Google Ads and cross-device Measurement capabilities. Today, GA4 also includes a powerful Data-driven Attribution capability, Machine-learning models to fill measurement gaps, Google Search Console integration, and more.
In this Masterclass, you will learn how to leverage GA4 to drive optimal Website and Campaign Performance through
• how Google Analytics 4 (GA4) differs from UA
• how you can leverage GA4 to the max to really drive returns.
• get highly detailed insights into the set-up of GA4, its features and functions
• understanding the many Analytic Reports, and their purpose and value
Some of the greatest features of GA4, other than that it does not rely on cookies, is its ability to track users across a journey that spans devices (unlike UA which is based on single sessions by single devices).
Whether you are a Performance Growth Marketer, or someone who does not even know what Universal Analytics is now, you will walk away from this Masterclass with insights, knowledge and applicable skills of one of the most powerful Digital and Analytics tools.
This Masterclass Trainer, Ivan Wong, holds the accolades of having been a Google-appointed Regional Trainer, and extensive years of experience as a key industry practitioner and consultant in the full scope of Digital Marketing including core areas of SEO, SEM, Content and e-Commerce.