Digital Strategy & the 101 of Search Engine Optimisation (SEO) [Synchronous E-Learning]
About this course
Course objectives
For business owners and decision makers who are heading the digital commerce and marketing, this program will provide the knowledge that will support them in making business decisions within the digital space. In this program, participants will explore how the digital world function, assess or devise digital strategy that aids in decision making, understand the workings of SEO in execution, and project business returns from digital campaigns.
Course description
Business decision makers will learn how to apply simple digital frameworks, analyse digital campaign successes, formulate an actionable, forward-focus review, perform simple budgeting for digital strategies, project potential marketing ROI from digital campaigns as well as drive sales and boost business through SEO execution. This class covers successful case studies in Singapore and is extremely hands-on.
Target audiences
Retail Executive /Managers, Brand Executive/Managers, Business Owners