Storytelling for Social Media 101
About this course
Course objectives
In today's digital media landscape, stories play an influential role in communicating messages to a target audience. In this one-day course, learners will learn the basic building blocks of effective storytelling: the logline, treatment, 3 Act Structure, screenwriting; and storyboarding. Upon completing the course, learners can develop their story ideas into a script and storyboard for a short film, advertisement or episodic content.
Course description
At the end of this short course, learners will be able to:1) Explain guiding principles in story design using the framework of the 3-Act structure.2) Develop a story idea into a logline and treatment. 3) Translate the treatment into a script using a fictional or non-fictional genre that appeals to the target audience.4) Create a storyboard based on the script using visual references for key scenes.