Digital Marketing for Hospitality Management: A Practical Approach - Synchronous elearning
About this course
Course objectives
Marketers in the F&B/Hospitality industry today use a combination of traditional media (TV, radio, print) as well as digital media to compete for customers. This course aims to provide participants with the basic elements of digital marketing tools (including content marketing, search engine marketing/optimization etc) and how this knolwedge could enable companies to extend their reach to prospective customers.
Course description
Marketers in the F&B/Hospitality industry today use a combination of traditional media (TV, radio, print) as well as digital media to compete for customers. This course aims to provide participants with the basic elements of digital marketing tools (including content marketing, search engine marketing/optimization etc) and how this knolwedge could enable companies to extend their reach to prospective customers.