Engaging F&B Customers on Social Media
About this course
Course objectives
Understand the Influence of Social Media: Gain a foundational understanding of digital marketing and the increasing influence of social media in the F&B industry.Learn Online Marketing Strategies: Learn useful online marketing strategies to engage potential customers effectively.Create Engaging Digital Content: Develop skills to create engaging digital content tailored for social media platforms.Analyze Data Using Analytics: Understand how to analyze your database using data analytics to tap into the potential for F&B businesses.Plan Digital Marketing Campaigns: Plan and execute digital marketing campaigns to enhance customer engagement and drive business growth.
Course description
This course provides learners with foundational understanding on how to engage F&B customers on social media. Participants will acquire social media marketing strategies for F&B businesses, learn how to plan an online marketing campaign, create engaging digital content for social media, and track viewership and analyse responses using data analytics.
Trainer Profile: Roger Chan, Senior Lecturer
Roger CHAN is a Senior Lecturer at Nanyang Polytechnic, specializing in the School of Business Management. With a strong commitment to education and a passion for teaching, Roger holds a Bachelor's degree in Business Administration from the National University of Singapore (NUS). This program provided him with a strong foundation in business principles and practices, equipping him with the skills and knowledge necessary to excel in the field of business managemen Roger brings a wealth of knowledge and experience to the classroom. Roger's expertise in business management and their engaging teaching style make them a valuable asset to the institution. oger's dedication to teaching is reflected in the positive feedback received from students and colleagues. The efforts put into developing engaging and effective teaching materials have paid off, with students becoming more comfortable with the flipped learning approach and taking more ownership of their learning.
Target audiences
Entrepreneurs and Sales & Marketing Executives in F&B industry seeking to deepen or broaden their skills in this area to expand their customer reach